Adventure Cycling Association — North America’s largest cycling organization — reports that in FY08 its membership and sales programs enjoyed the largest leaps in activity that they have experienced in a decade. With over 44,000 current members, and a reputation as an expert on cycling maps and bicycle travel gear, the organization believes that this stellar performance underscores other national trends that suggest more people than ever are integrating bicycling into their lives.
“We haven’t had this type of growth in new members since the early 1990′s. It’s very exciting to have so many more Americans inspired to travel by bicycle. This is why Adventure Cycling exists,” says Julie Huck, membership director. She adds, “Whether it’s because of last year’s gas price increases, overall issues with the economy, or health and environmental concerns, more and more day-to-day cyclists are realizing that bicycle travel is a fairly simple next step.”
In FY08 Adventure Cycling saw a 10.5% increase in inquiries (people requesting information about the organization) and a 12.2% jump in new memberships. Total memberships grew nearly 5%, peaking at 44, 500 members at the end of September.
link to the complete press release at Adventure Cycling Association
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